Capitalising on Major Week: Dynamic Pricing Strategies for the US Open
By Grow Sport
With the US Open taking centre stage this week, there’s a clear opportunity for golf clubs to strategically adjust their pricing and maximise engagement and income. At Grow Sport, we believe that dynamic pricing, when implemented thoughtfully, can unlock untapped revenue and elevate the member and visitor experience—especially during peak-interest weeks like this.
Major events bring a natural surge in golfing enthusiasm. Tee sheets get busier, interest in playing spikes and members are more engaged. However, many clubs continue to apply static pricing, missing out on a chance to better reflect demand and value.
Dynamic Pricing in Action: Sample Offers
Early Risers – “US Open Morning Tee Special”
Time: 7:00 AM – 9:00 AM
Offer: €30 green fee (normally €40) + complimentary coffee and breakfast bap
Prime-Time Viewer Slot
Time: 12:00 PM – 2:30 PM
Offer: €45 green fee + €5 voucher for the bar during US Open coverage
Sunset Catchers – “Twilight US Open Tee Off”
Time: 5:30 PM – Close
Offer: €25 green fee (limited availability)
Key Recommendations
Create urgency by capping availability and setting short booking windows.
Bundle where possible—value-added extras like a breakfast item or bar voucher boost average spend.
Track performance and learn what works ahead of The Open next month.
Communicate clearly across member newsletters, tee-time platforms, and social channels.
Incentivise group play to encourage larger bookings and social clubhouse use post-round.
Conclusion
Dynamic pricing should be seen as a strategic tool, not a price hike. During high-interest periods like the US Open, golfers expect premium experiences and are more open to value-based offers. Golf clubs can and should reflect this demand in a fair and flexible way.
At Grow Sport, we help clubs design and implement pricing models that are practical, member-friendly and performance-driven.
If you'd like support building a dynamic pricing strategy tailored to your club, feel free to reach out to our team.
Grow Sport - www.growsport.ie
At Grow Sport Ireland, we help sports clubs grow smarter. From Golf Clubs to GAA and multi-sport facilities, we work with committees, managers and volunteers to improve operations, increase revenue and deliver better member experiences. Whether you're navigating change, planning for growth or need expert support, we bring clarity, structure and hands-on solutions tailored to your club's unique goals.
